OK Go is known for its elaborate one-take videos. While I wouldn’t consider their treadmill dance or field o’ surprises to be that nerdy, when I saw this, well… that is some nerdy, mind-blowing shit right there. Basically, it’s a Rube Goldberg device whose mission is to be awesome for three and a half minutes, which it succeeds at marvelously. Apparently the band actually built the device along with some guys from Synn Labs over several months, which makes me respect OK Go almost infinite. Clearly, they’d tried a few takes before getting the right one, but I can’t hold that against them in the tiniest degree. I can’t even imagine having to put all those dominoes back up, let alone resetting the whole damn thing.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.