Lego Begins New “Sexual Predator” Ad Campaign
[First: I know I promised the contest results first thing this morning, but I forget I had to resize all the images before I posted and resized all the images (don’t ask). Point is it took longer than I anticipated, because I’m a moron. I’m 80% done with the post itself, for real. It’ll be up next. –R]
Does Lego really need a generic ad campaign? I mean, sure I can see them advertising Bionicle or their Star Wars series or videogames, but do they need to run an ad for Legos themselves? Aren’t they well known enough by this point? Do people need educating about Legos? And if they do, should they have hired an older, creepy, heavily mustachioed dancing man whose portrayed as having the ability to break into anyplace a child is playing? Because all I get from this commercial is “If your child plays with Legos, this mustachioed man can find them. No matter where they are. If you are lucky, he will only take the Legos.” (Via The Daily What)
About The Author
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.