But that’s impossible, right? I mean this is DC and Warner Bros. we’re talking about here, so there’s no way they could possibly have their shit together. Except… remember the first Green Lantern trailer which was all Ryan Reynolds cracking wise in a very Robert Downey Jr./Iron Man way? And then the second awesome trailer, which shows Hal seeing Abin Sur crash, getting the ring, saying the oath, and getting shot off to Oa? Well, here’s the all-new trailer #3:
It’s all Green Lantern Corps. Hal doesn’t even show up until 1:30 or so. It’s like DC/WB planned this — first, let mass audiences get comfortable with this non-top-tier superhero by making it look like the already popular Iron Man. Then, in a few months, show off a new trailer that shows more what Green Lantern is all about. And now that mass audiences kind of get it and know what the deal is, you can show them the whole goddamn Green Lantern universe — which immediately shows Green Lantern‘s strengths, what makes it different from other superhero films, and has the added benefit of letting mass audiences hit the ground running when they actually see the movie. This trailer does as good a job of explaining the premise of Green Lantern as any comic I’ve ever read, and it does it in a bit over two minutes. I think they’ve gotten non-nerds as ready and interested in seeing GL as is humanly possible, and they appear to made a planned, concerted effort to do so. I’m genuinely impressed, people. Why aren’t those people in charge of the Justice League and Wonder Woman movies?
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.