Comics

Crisis on Infinite Reboots Is Still Working

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With the hype of DC semi-quasi-kinda resetting their entire universe with the new 52 back in September, as well as the increased sales that generally come along with #1 issues, it was a pretty safe bet that DC was going to kick Marvel’s butt sales-wise in September. And they did, taking 43% of the direct comics market to Marvel’s 38%. I didn’t report that news because I thought it was pretty obvious. What I was wondering if DC sales would keep up once all the #2 issues came out. As it turns out, they didn’t — they got even better.

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Here’s the market share breakdown by Diamond, and as you can see, DC owns a whopping 50% of all comics sold in the direct market as compared to Marvel’s 30%. DC had seven of the top 10-selling comics of the month for the first time in a jillion years; Marvel had the other three (Comics Alliance has the specifics, if you want them). This is especially insane given that all DC’s titles were #2s, and Marvel had two #1 issues — and DC still had the top 6 comics of the month, too. Madness.

Obviously, the real trick will be to see how long DC can sustain this lead, but I think it’s noteworthy they kept it up past the first month, and especially that they widened it with their #2 issues. That was by no means a gimme. I’m curious to see how Marvel responds — can they really do anything other than their own Crisis on Infinite Reboots? And if not, would comics fans respond as well to such a brazenly desperate copycating of DC? Hmm.

About Author

Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.