Oh Universal, Why, Why
2012 is apparently the 100th anniversary of Universal, a studio probably best known overall for the Universal monsters, which have pretty much defined what most major monsters are for the entire world. Although they’re not usually recognized as a brand, the Universal monsters are some of the moist recognizable characters on the planet, and one of Universal’s most important sets of properties. The studio hasn’t had much luck reinventing the monsters for the 21st century — e.g. that Benicio del Toro Wolf Man movie — but with the studio’s 100th anniversary, it’s the perfect time for Universal to reinvigorate their greatest asset and reintroduce the Universal monsters to the world. So how are they going to do that?
About The Author
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.