This could be genius, or really fatally flawed. Imprint a rental disc with heat-sensitive and scented ink, so that when the movie’s over, you pop it out and it looks and smells like a hot pizza, bearing a message that tells you you should order from Domino’s next time you watch a movie.
This is being tested in Brazil, where presumably they do not, as yet, all have the same question I might:
“People still rent discs?”
I would also suggest that Argo might be the wrong title to test it on. I’m thinking Up in Smoke or Pink Floyd The Wall. If Soundwave ever has to learn the location of the Allspark from stoners, these will make a nifty upgrade to his cassettes.
I’m also thinking your dog shouldn’t be anywhere near the player when it ejects.
Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.)
Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist