Breakfast With Hasbro and Construct Bots


Because the best breakfast can transform your stomach, and omelets can be constructed in a variety of ways, Hasbro saw an opportunity for a product tie-in.


If Kre-O is Hasbro’s Lego, then this is their Bionicle or Hero Builder. Similar ball and socket joints – a little stickier, maybe – and the potential to actually have some rudimentary transformation. At this event we were invited to build our own from buckets of parts. No way I was going to figure out transforming mechanics on mine after only four hours of sleep the night before – but I hope I did you all proud by turning mine into a dick joke.

Meet Hardonicus Prime.