Hello Kitty, Goodbye Sobriety


A Hello Kitty beer is now available in Asia. We are through the looking glass here people. From Today:

There are six Hello Kitty beers, which come in easy-drinking fruit flavors like peach, lemon-lime, passion fruit, and banana. They have about half the alcohol content of mainstream American beers – a Budweiser runs 5 percent alcohol-by-volume, where the Hello Kitty brews range from 2.3 percent to 2.8 percent.

“The beers were introduced in Taiwan, and are now also available in China, where flavored beer is a new trend in the market,” David Marchi, senior director of brand management and marketing for Sanrio, the company that created Hello Kitty, told He confirmed that Sanrio licensed the beer, brewed by the Taiwan Tsing Beer Company.

My favorite part of the above passage is how the flavors of beers are described as “easy-drinking,” as if I needed any incentive to buy this product other than the adorable can it comes packaged in. Kotaku has a review of the various brews up. They sound delicious. Real talk: I’m looking forward to Hello Kitty sponsored rehab clinics, because there is no way this story is ending any other way than with millions of new alcoholics who have been lured into drunkenness by this beer’s Siren-esque call. Cirrhosis of the liver has never seemed so cuddly!