Robert Rodriguez’s El Rey Network Announces its Originality by Identifying With Chucky and Godzilla


El Rey Network’s first :30 promotional spot, called “Godzilla,” illustrates what the cable channel will be (great storytelling that enlivens the renegade within) and what it’s not.

Huh. Because when I watch that spot – which you can see by clicking “Read More” below – I just think you’re all about reruns of old horror movies.

El Rey Network, launching December 2013, is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. The network’s action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, horror/sci-fi and next-generation sports.

And Chucky and Godzilla are supposed to sell me on this? Seriously, I dig prehistoric lizards, but one’s an actual dinosaur, and the other one’s Godzilla.

Curated by Rodriguez and his artistic collective, it will serve as a platform for diverse and riveting storytelling. El Rey Network awakens the renegade in everyone and has been created for viewers who won’t check a box.

That whole checking a box thing sucks. Remember when your cable guy made you do it, last year at NEVER O’CLOCK? [Damn, that’s good. I should trademark that phrase.]

But by all means, I hope to enjoy the riveting and diverse storytelling of Robert Rodriguez that ranges from “shit my kids wrote” to “jerk-off fantasies that give me a boner,” with nothing in between.

Keep reading to see if the ad inspires you…