Robert Rodriguez’s El Rey Network Announces its Originality by Identifying With Chucky and Godzilla



El Rey Network’s first :30 promotional spot, called “Godzilla,” illustrates what the cable channel will be (great storytelling that enlivens the renegade within) and what it’s not.

Huh. Because when I watch that spot – which you can see by clicking “Read More” below – I just think you’re all about reruns of old horror movies.

El Rey Network, launching December 2013, is a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez. The network’s action-packed content is anchored by original signature dramas, feature films, grindhouse genre, cult classic action, horror/sci-fi and next-generation sports.

And Chucky and Godzilla are supposed to sell me on this? Seriously, I dig prehistoric lizards, but one’s an actual dinosaur, and the other one’s Godzilla.

Curated by Rodriguez and his artistic collective, it will serve as a platform for diverse and riveting storytelling. El Rey Network awakens the renegade in everyone and has been created for viewers who won’t check a box.

That whole checking a box thing sucks. Remember when your cable guy made you do it, last year at NEVER O’CLOCK? [Damn, that’s good. I should trademark that phrase.]

But by all means, I hope to enjoy the riveting and diverse storytelling of Robert Rodriguez that ranges from “shit my kids wrote” to “jerk-off fantasies that give me a boner,” with nothing in between.

Keep reading to see if the ad inspires you…

About Author

Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.) Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist