Pizza Hut Will Use Retina Scans to Read Your Mind, Because We All Want That, Right?
 |
Not a joke, as far as I can tell – Pizza Hut is testing something called the Subconscious Menu.
No, really. And it scans your eye movements.
No, really. You look at ingredients on a screen, it monitors what you look at, then guesses from that what you want. This is supposedly 98% accurate. Based on the screen they show, my first reaction, being honest, is to go “Holy shit, they have dried salami, shrimp, sweetcorn and fresh basil at Pizza Hut now?”
My second reaction is that I DON’T WANT MY RESTAURANT TO RETINA-SCAN ME.
But maybe that’s just me.
About The Author
Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.) Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist