If, as many pundits believe, opening weekend grosses for a movie are primarily based on the marketing, then Jupiter Ascending was fucked from the beginning. Opening in February with no merchandise whatsoever is fine for a Kevin James comedy, but with a massively budgeted space opera, it’s a sign of cutting one’s losses.
Yet it seems to have garnered enough fans for some unofficial merchandise to surface, like this version of the 3 Wolf Moon shirt with Channing Tatum’s human/canine hybrid howling at our solar system’s biggest planet. It’s not quite Eddie Redmayne screaming, which would be the best, but for dogged fans who want to sniff out something pointed, it’s ‘ere.
h/t Marc Heuck via Dailydot