Spielberg doesn’t exactly strike me as a big gamer – if he were, would he have allowed Atari E.T. to exist? There’s a reason LucasArts came to be rather than SpielbergArts.
And yet if anyone has the clout to get all the necessary permissions for all the third-party brands included in the narrative – or at least as many as possible – it’s the one director in Hollywood who can pretty much do whatever he wants all the time, and isn’t too busy with underwater missions to make sequels.
WB president Greg Silverman has a point – they got a LOT of brands onboard for The Lego Movie, including some WB doesn’t own. I’m not expecting the next Wreck-It Ralph, but this has to at least be better than Pixels, right?