Given that Burger King is pretty consistently one of the most disappointing, bland and uninventive of the major fast food chains, I’m not hugely surprised they’re the ones making the pitch to the larger competitor – which is equally uninventive and bland in many respects, but has better name recognition. The idea is that for “Peace Day” (9-21), the two companies make a pop-up store halfway between their corporate headquarters, and serve this monstrous mash-up burger free to people who use a particular hashtag. I’m not sure why Yum Brands don’t already do something like this – who wouldn’t go for a Long John Silver’s/Taco Bell fish Quesarito, or Kentucky Fried Pizza? Not this guy!
I don’t see Mickey D’s going for it, but if they do, I want the burgers to be served by a terrifying hybrid of Ronald McDonald and the masked King – sort of a “Composite Superman” of cellulite. Even if the burger doesn’t work, the horror movie rights will sell swiftly.
Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.)
Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist