Biz Markie Wants You to Win a Box of Marshmallow-Only Lucky Charms. For Real
While candy retailer IT’SUGAR has done bootleg marshmallow-only cereal boxes, there hasn’t been an official Lucky Charms version until now…and only TEN are being made!
That’s just mean. But to sweeten the blow, General Mills has hired Biz Markie to sing really badly about the whole thing.
https://www.youtube.com/watch?v=1ifyDPw984k
Quoth GM, “We wanted to tap into where that love is and it’s across Facebook, Twitter and Instagram. Lucky Charms is one of the most Instagrammed cereals and these platforms are the right place to ignite and connect to the passion we hear about,” says Amanda Hill, associate marketing manager, Lucky Charms.”
That seems hip to the kids…so you chose Biz Markie to appeal to them?
If you’re going retro, why not House of Pain, who at least sound vaguely leprechaun like? “I came to chow down, I came to chow down, so dig in the bowl and EAT AROUND…the cereal bits.”
Mysteries.
via Foodbeast
About The Author
Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.) Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist