This Is Why You Rarely Find Vampires in Most Marketing Departments
So the new Twilight movie comes out today, and, in order to combat the plaque of sparkly vampires that are consuming the public consciousness, I wanted to focus on some other vampires… who are almost as goofy. Luckily, a new TV ad for Daybreakers — that vampires-in-charge-of-the-world flick starring Willem Dafoe and Ethan Hawke — was released this week.
Do I need to tell you how much I love the narration change from pleasant female professional to diabolical monster man? I wish all commercials did that. “Welcome to Shoney’s… ENJOY THE BREAKFAST BAR.” “I believe in Crystal Light… BECAUSE I BELIEVE IN ME.” “It’s a Mazda sales event… ZOOM ZOOM.” Hell, the Twilight marketing team might want to look into this technique — it’s sure not going to make their movie any goofier.
About The Author
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.