Toys, TV

Mad Mattel Men

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The NY Times is reporting that Mattel is making office Mad Men Barbie dolls. And I guess they’re not lying, because they have the above picture of the dolls of Joan Holloway, Roger Sterling, Don Draper and Betty Draper (left to right) above, and that would have been an elaborate amount of work to report fake toys. The dolls will be limited to 10,000 or less each, and available at AMCTV.com and Mattel’s official Barbie Collector site for $75 each. Now, it’s a little weird that Barbie is now depicting television characters whose hobbies consist solely of smoking, drinking and adultery, although the toys won’t come with any toy cigarettes or martinis, but I figure the whole stylish ’60s thing makes more than enough sense to make up for it. What I don’t get is why Mattel didn’t trot out the old 54-24-48 or whatever Barbie doll body for the Joan/Christine Hendricks Barbie. I mean, Mattel finally found a human being with the original Barbie’s insane proportions; why not go for it?

About Author

Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.