Mattel Thinks Girls Are Monsters
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?Not content to make DC action figures for the masses and Masters of the Universe figures for fans who mange to get MattyCollector.com to load between 12:01 pm and 12:03 pm on the 15th of each month, Mattel is introducing a new toyline aimed at girls: Monster High. I
don’t want to blow your mind, but it’s about girls, who are monsters,
and are also in high school. That’s the first assortment of dolls for pre-order abve, courtesy of Entertainment Earth, including: “Draculaura, Clawdeen Wolf,
Frankie Stein and Lagoona Blue.”
Actually, I think the dolls are reasonably cute. If I had a daughter, I’d buy them for her, although I’s probably ask her to give them less stupid names. Frankly, I think Monster High is a pretty damned good idea, given all the girly-interest in vampires and werewolves nowadays; basically, these things are Gothic Barbies, which would likely sell all right even without the Twilight phenomenon.
What I wonder how many girls will actually be in this series without an actual cartoon attached to it (Mattel is doing some kind of web series and book accompaniment for the line, but I doubt that’ll matter). Nerd girls, sound off in the comments — yay or nay?
About The Author
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.