Toys

What the Hell Is Hasbro Doing

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?I’ll tell you what they’re doing — something called Unit:E, which as you can see from this promo from NYCC, unite:e’s — er, unite’s some of Hasbro’s less brands like Micronauts, MASK, Jem, Candyland, Battleship Galaxies (?), Stretch Armstrong, Action Man and something called Primordia into one… something. Admittedly, that’s all we know for sure, since Hasbro hasn’t said anything about it yet. I will, however, guess that it involves toys for all these properties, because 1) Hasbro makes toys and 2) Hasbro did reveal a bunch of Jem dolls, too.

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You ladies may have to correct me on this, but I believe these are straight up reproductions of the original Jem dolls, right? Not that there’s anything wrong with that (FYI, there are a couple more Jem pics at ToyNewsI). Hell, if Hasbro just re-releases the old M.A.S.K. toys I know plenty of nerds will be satisfied. Of course, Hasbro could have ambitious plans for M.A.S.K., or the others, or may even be planning new Jem toys down the line. Who knows? I don’t. But when I know, I’ll tell you.

About Author

Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.