DC’s #2 (Again)



?How long do you suppose half-scrapping decades of comics continuity and relaunching every single title in your catalog gets you on the American comics throne? If you supposed three months, you’re right — Marvel was back on top as the #1 direct market comic publisher in December 2011, ending DC’s three-month reign.

That’s not to say DC is doing poorly — indeed, they were only 1% less than Marvel in dollar share, less than 1.5% in market share, and they dominated the Top 10 comics of the month, holding eight spots to Marvel’s two, including the four best-selling comics of December (Justice League, Batman, Green Lantern, and Action Comics, respectively). However, I’m sure someone at DC (probably several someones) is rather upset that their grand experiment couldn’t keep them as America’s #1 comics publisher for more than a quarter of a year.

Obviously, the solution here is for DC to relaunch all their comics again. We’ll call it the DCnU-er. Seriously, it’s the only answer that makes any sense any more. (Via Newsarama)

About Author

Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.