Hollywood is in a tizzy over the early tracking which just came online this morning for Walt Disney Studios‘ John Carter opening March 9th.
“Not good. 2 unaided, 53 aware, 27 definitely interested, 3 first
choice,” a senior exec at a rival studio emails me. Another writes
me, “It just came out. Women of all ages have flat out rejected the
film. The tracking for John Carter
is shocking for a film that cost over $250 million. This could be the
biggest writeoff of all time.” I’m hearing figures in the neighborhood
of $100 million.
Well, that’s not good. I’ve noticed there have been what seems like several million new John Carter TV spots and clips released (one of which is above), but other than in my head, there doesn’t seem to be much real excitement for it. I still think the movie will be good — possibly even excellent — but it does seem like no one’s going to watch it. I admit, the idea that John Carter is going to making $100 million while James Cameron’s Avatar, a pale simulacrum of John Carter with a scoop of Dances with Wolves thrown in for good measure made over a billion dollars, is proof that we do not live in the best of all possible nerd worlds.