The first real trailer for the Spider-Man reboot came out last night — too cheap to buy a Super Bowl spot, eh, Sony? — and I’m just not feeling it. I think the problem is that I’m not seeing anything in here to really differentiate it from the Raimi movies, so instead of being “Oh wow, it’s a better Spidey flick!” I’m all like “Oh, it’s another Spidey flick, with a new guy and we’re starting over from the beginning for some reason.” Or maybe it’s because Rhys Ifans is no Willem Dafoe or Alfred Molina (I’m not even sure he’s Topher Grace, frankly).
Actually, the real problem is that after the Avengers trailer and the G.I. Joe: Retaliation trailer, there’s a pretty fucking high bar of awesome you need to clear to impress me this summer. I’m not dismissing The Amazing Spider-Man entirely, I’m just saying this trailer attempted the jump, hit the bar, knocked it off, and then landed awkwardly on its neck.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.