The first real trailer for the Spider-Man reboot came out last night — too cheap to buy a Super Bowl spot, eh, Sony? — and I’m just not feeling it. I think the problem is that I’m not seeing anything in here to really differentiate it from the Raimi movies, so instead of being “Oh wow, it’s a better Spidey flick!” I’m all like “Oh, it’s another Spidey flick, with a new guy and we’re starting over from the beginning for some reason.” Or maybe it’s because Rhys Ifans is no Willem Dafoe or Alfred Molina (I’m not even sure he’s Topher Grace, frankly).
Actually, the real problem is that after the Avengers trailer and the G.I. Joe: Retaliation trailer, there’s a pretty fucking high bar of awesome you need to clear to impress me this summer. I’m not dismissing The Amazing Spider-Man entirely, I’m just saying this trailer attempted the jump, hit the bar, knocked it off, and then landed awkwardly on its neck.