Super Terrific Japanese Thing: Eva Horse
ANN isn’t particularly clear about this, but I believe that above is one part of a whole Evangelion-themed ad campaign for the Japanese Racing Association. It involves these commercials (narrated by the voice of Misato), a website that discussing horse-racing in Evangelion terms, and an incredible backstory for Eva Unit-0-Horse:
[The ad]
shows the “Eva-Impact” racing with real-life jockey Yutaka Take at the controls. “Eva-Impact” is an humanoid thoroughbred developed by JRA and Nerv as the “Final Battle Weapon Type Horse.” Eva-Impact was born from the combination of Nerv technology and DNA extracted from legendary horses with a 150-year lineage. The fall of the Spear of Longinus triggered the development of this weapon.
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Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.