What the Hell, Let’s Add Caffeine Infusions to Toothbrushes

The flavor infusion thing may be going too far. Colgate-Palmolive is looking to create “An oral care implement includes a releasable sensory material that invokes a sensory response when in contact with tissues or surfaces of a mouth of a user.”

It gets better when their definition gets more specific:

An oral care implement comprising:

a handle and a head;

a releasable sensory material that invokes a sensory response in an oral cavity during use; and

an elastomeric element comprising a shape that is visually representative of the sensory response.

So, basically, a penis then. (Why be coy about my punchline?)

Actually, what they’re talking about is toothbrushes that could release flavors, stimulants like caffeine, or even medications. Because brushing for thirty minutes is so much easier than taking a pill, or drinking coffee? It seems to me this works best as a potential prank, or a way to trick your kids into taking medicine.

I figure the Walter Whites of the world might have some other thoughts, too…

h/t Gallen_Dugall