Run the Jewels clearly misunderstood the Internet. As a joke, they suggested that a deluxe version of their newest album, Run the Jewels 2, would include the entire album rerecorded in cat noises.
So the fans Kickstartered it. And wouldn’t you know it, the goal was exceeded. Now the band are going to do it for real.
You do not joke with the Internet about making a cat-related product. EVER.
h/t Todd Gilchrist