That certainly won’t create any brand confusion at all.
Oh, but per the announcement video below, it will “blur the edge between consumption and creation.” Because that’s something we have a real shortage of in the United States, apparently, according to somebody who knows nothing about the world (this sentence typed by your editor whose avatar was created with a Terminator Salvation movie promo app).
You know what would sell me on a new browser? Name it “Microsoft Not-Gonna-Make-Shockwave-Crash.” I and many others would adopt that immediately.
Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.)
Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist