Marvel’s Hulk Officially Goes From “Incredible” to “Totally Awesome”



In a move that seems linguistically a couple of decades too late – why not “the Sick Hulk, Bro”? – Marvel is changing up both the adjective clause and the identity of the big green guy. Via press release:

“For decades, Dr. Bruce Banner has buckled under the weight of his fearsome alter ego, the Incredible Hulk,” Says Marvel Editor-in-Chief Axel Alonso. “Now, someone else is going to take away Banner’s burden, hoist it onto his frail shoulders like it weighs no more than a leaf, and embrace the pure fun being the most powerful being in the Marvel Universe. It’s the Hulk like you’ve never seen him before: unleashed, unapologetic and totally awesome.”

Alonso adds that the change will be “grounded in the history of the character” – so just like how female Thor turned out to be the most obvious contender of all for the role, I’m gonna just go ahead and call this as Rick Jones, sans any evidence beyond his being the easiest choice.

Who do you think Totally Awesome Hulk will be? And do you think Marvel just saw that another company had green superheroes who say “awesome,” and wanted in on that deal? Hulk want pizza too? Why is the left hand blacked out? Who’s gonna do my laundry today?

So many questions.

About Author

Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.) Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist