For the benefit of the three or four of you who weren’t glued to your TVs yesterday, watching the Minor League Baseball championship on ESPN2?and seriously, what the fuck were you thinking?here is Marvel’s Secret Invasion commercial, which…uh…isn’t Secret Invasion almost over? Shouldn’t have this been on the air four months or so ago? Well, whatever. The real lesson here is that even if you’re part of an alien empire with vast resources and have been planning a planet-wide takeover for years, you still can’t afford a .com domain name.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.