This is pretty much the most insane PSA I’ve ever seen. First of all, it’s from Gremlins, which really didn’t have much of a moralistic bent other than “take care of your goddamn pets.” Second, it stars the old Chinese dude who sold Gizmo, cradling Gizmo tenderly and softly telling him — Gizmo — the goddamn Mogwai — that he shouldn’t drink or smoke or do drugs, because… I don’t know. Third, it’s cut with footage of the Gremlins drinking and smoking, but since the Gremlins don’t do drugs in the movie, they use the footage of the Gremlin with its fucking flesh melting off, as if to say, “Kids, if you do drugs, your flesh will fucking melt off.” It’s so, so insane, and even worse when you think the whole thing might be a delusion of a senile old Chinese man. In reality, he’s probably talking to a Cabbage Patch doll, or possibly a dead rat.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.