John Carter might be able to kick Martian ass, but he’s had a tough time with Disney’s marketing department. First the movie was called A Princess of Mars, until Disney decided boys will never see any movie with the word “princess” in it (which is why, of course, no male ever ever watched The Princess Bride since its release in 1987). Then it became John Carter of Mars… until the totally unrelated CG film Mars Needs Moms tanked last year, and Disney’s marketers decided the problem was that people hate the word Mars. Since then it’s been titled the incredibly undescriptive John Carter, and all the trailers have gone from introducing the character and his journey and the alien cultures of Mars have to showing nothing but action scenes that make the movie look like some kind of combination Avatar and Attack of the Clones, which is not a compliment.
I think John Carter is going to be pretty good, if not great — I have a lot of trust in director Andrew Stanton — but Disney has just marketed this thing into the ground, and now no one seems interested. They need to do something else… like release this awesome fan-assembled trailer, which uses nothing but previously released footage, but put together in a way that makes the film more unique, more powerful and a lot more interesting.
If nothing else, Disney, you take that “the story that inspired 100 years of film-making” and you include it in every single JC trailer, TV spot, promo and ad you have left. Then send this dude a thank you card for doing your job for you. (Via Blastr)
PS: I’m kind of under the weather today, hence the more sporadic posts. My apologies.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.