This is the new New Zealand tourism campaign, and it’s the smartest thing the Kiwis have done since giving Peter Jackson another shit-ton of tax breaks to film The Hobbit movies there. Really, can officially renaming the country to Middle-Earth really be that far behind? I don’t know any New Zealanders, so can someone tell me if anyone there would actually care?
Note: This is almost certainly the first step towards a national law that every New.Zealander would have to dress like a Hobbit, complete with feet prosthetics, at all times. I’m certain Kiwis would be perturbed with that, but 1) if you don’t comply with the law, you’ll be sentenced to 2-5 years in the mines of Moria, and 2) the rest of the world pretty much think you guys are all Hobbits anyways, so I’d get used to Elevenses if I were you. (Via Jeeks Are Sexy)
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.