Merchandise, Toys

Nike Debuts He-Man Sneaker for Kids as Part of New “Toy Collection”



If you’re wondering why Nike took a property that only middle-aged nerds like myself enjoy and decided to hope kids buy tie-ins, there is an explanation – they asked three popular athletes of the ball-throwing-into-hoop variety what their favorite childhood toy was. Kobe Bryant gave the right answer: He-Man and the Masters of the Universe. I guess when you share your name with a prime cut of beef, it makes sense you’d appreciate toydom’s best beefcake.

LeBron James was more predictably boring in selecting theĀ Little Tikes basketball hoop, while Kevin Durant chose Matchbox cars.

The He-Man-inspired shoes are available now, with the other two rolling out shortly thereafter. At $135, they are still cheaper than the Point Dread playset available on in a couple of days.


About Author

Luke Y. Thompson has been writing professionally about movies and pop-culture since 1999, and has also been an actor in some extremely cheap culty and horror movies you will probably never hear much about (he is nonetheless mostly proud of them, as he met his wife on one). As editor of The Robot's Voice since 2012, he can take the blame for the majority of the site's content, all of which he creates because he loves you very, very much. (Although he loves nachos more. Sorry.) Prior to TRV, Luke wrote for publications that include the New Times LA, Los Angeles CityBeat, E! Online, OC Weekly, Geekweek, GeekChicDaily, The L.A. Times, The Village Voice, LA Weekly, and Nerdist