It’s weird for The Hobbit movie to come out so strongly against sitting in one’s Hobbit hole and reading all the time in this first TV spot for the movie, given that The Hobbit is kind of a book and everything. Still, I guess if The Hobbit also wants people to eat the ludicrously named Hobbit-themed food nightmares they’re selling at Denny’s, telling them to get off their asses and get a little exercise is probably a smart move.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.